Win Rates & Speed Up Quotes with CPQ
March 18, 2026 08:30 AM Europe/Oslo
Sales teams often spend too much time creating quotes instead of selling. As opportunities move toward closing, quoting often becomes a bottleneck. At the same time, critical product and pricing knowledge is frequently concentrated with a few experts, creating delays and internal dependency.
In this webinar, we will explain and show you how a structured CPQ approach helps address these challenges. You will gain a clearer understanding of how to reduce friction in the sales cycle, make knowledge more accessible across teams, and improve the speed and accuracy of your quoting process.
Agenda
- Standardization creates speed without reducing flexibility
How structured configuration and pricing rules increase efficiency while still supporting complex customer needs. - CPQ empowers sales teams — it does not replace them
How embedding product and pricing knowledge into a system enables greater autonomy and reduces reliance on individual experts. - Faster, more accurate quotes improve win rates
Why speed and precision in late-stage sales interactions strengthen customer confidence and support better outcomes.
This session is designed to move the conversation from awareness to consideration by providing practical insight into how CPQ can support a more scalable and predictable sales process.
Speakers
Fredrik Wingren
Chief Revenue Officer at Addovation AS.
Driving Growth & Customer Value through Smart IFS and NetSuite Solutions.
Viktor Roos
As a Product Owner and developer for Addovation CPQ, I contribute to the ongoing development of the product, carry out customer projects, and ensure that we continuously move forward.
Ola Grauers
Over 20 years of experience in system development and portals. With Addovation CPQ I will help you see what kind of possibilities you have to elevate your sales process!