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How CPQ Protects Margins in Complex Sales

May 28, 2026 08:30 AM Europe/Oslo

In complex sales environments, protecting margins is increasingly challenging. Discount leakage, inconsistent pricing logic, and limited control over approvals can quickly erode profitability, often before finance has full visibility.

In this webinar, we will explore how CPQ introduces structure and governance directly in the quoting phase. By aligning finance and sales around a single source of truth, organizations can strengthen margin control while still enabling commercial flexibility.

 

Agenda

  • The Margin Challenge
    Discount leakage, pricing inconsistencies, and approval gaps.
  • Governance with Flexibility
    How CPQ enables structured pricing and controlled approvals without slowing down sales.
  • One Source of Truth
    Aligning finance and sales around the same pricing logic to protect margins from the start.

 

If you work in finance, commercial control, or sales leadership and want better visibility and control over margins, this session will provide practical insights and concrete examples.

Join us to explore how margin protection can start earlier, and be built directly into your quoting process!

Speakers

Fredrik Wingren

CRO, Addovation

Chief Revenue Officer at Addovation AS.
Driving Growth & Customer Value through Smart IFS and NetSuite Solutions.

Ola Grauers

Business Unit Manager, Addovation

Over 20 years of experience in system development and portals. With Addovation CPQ I will help you see what kind of possibilities you have to elevate your sales process!

Viktor Roos

Product Owner, Addovation

As a Product Owner and developer for Addovation CPQ, I contribute to the ongoing development of the product, carry out customer projects, and ensure that we continuously move forward.