Webinar
From Complex Quotes to Fast Orders – How Modern B2B Sales Operate
January 29, 2026 08:30 AM Europe/Oslo
Frustrated that quoting is slow and full of errors?
If your sales team is battling long quote turnaround times, frequent errors, and an over-reliance on spreadsheets or “that one person who knows how it works,” you’re not alone. But in today’s B2B landscape, these challenges aren’t just frustrating, they’re holding your revenue back.
Modern sales organizations need speed, accuracy, and scalability to compete. That’s where CPQ comes in.
Addovation CPQ is purpose-built for IFS Cloud, creating a seamless link between sales and operations. Configured quotes and orders flow automatically into IFS for production, procurement, and delivery—while pricing, parts, and customer data stay in sync across platforms.
Webinar Agenda
Why CPQ Is No Longer Optional
Understanding CPQ as critical sales infrastructure, not a “nice-to-have”The Reality of Modern B2B Sales
Why speed, accuracy, and scalability are essential to compete and growWhat CPQ Actually Solves
A high-level overview of the core problems CPQ is designed to eliminate
We'll show demos of real cases from our customers Expodul and TOMRA. Join this webinar to understand why CPQ (Configure, Price, Quote) has become critical sales infrastructure, not a nice-to-have and how it helps teams close deals faster and with confidence.
Ola Grauers
Over 20 years of experience in system development and portals. With Addovation CPQ I will help you see what kind of possibilities you have to elevate your sales process!
Viktor Roos
As a Product Owner and developer for Addovation CPQ, I contribute to the ongoing development of the product, carry out customer projects, and ensure that we continuously move forward.
Fredrik Wingren
Chief Revenue Officer at Addovation AS.
Driving Growth & Customer Value through Smart IFS and NetSuite Solutions.